Tuesday, April 6, 2010


Gabriele Rico, a professor of English and Creative Arts at San Jose State University, urges us to use the simple act of writing to discover who we are and what we think. Her widely-acclaimed "clustering" technique is largely a Design mind process. This non-linear brain-storming encourages playfulness, wide instead of narrow attention, and mental flexibility. By letting Design mind associations spill onto the page, clustering makes this non-linear search for patterns visible, manipulable, and so, teachable and learnable—long before the Sign mind steps in. Once both sides of the brain have a say in the writing process, the creative potential inherent in all of us is activated. The resulting writing flows quickly and easily. She also covers the science of chaos, patterns in chaos, randomness and unpredictability as essential to the creative process, creativity as collaboration, risk-taking as a definition of creative human beings, using polarities to explore the mind, and much more. Her classic Writing the Natural Way, which sold over half a million copies, is out in a newly revised second edition.


  1. In business world very often “mindmapping” is practised. Is this only another name for the same content?

  2. http://de.wikipedia.org/wiki/Cluster_(Kreatives_Schreiben)

  3. The habit of daily writing is for the writing person like a mirror which can show him his own past image of days ago, months ago, years ago. This can give surprising insights, especially to people who never look back or have no good memory.

    Albert Einstein said: "My pencil is more intelligent than me!" because he realized contradictions and/or analogies among the things he himself had written on separate pieces of paper.

    And (chorus) Fred Uhlman advised us: "One has to write or paint every day, to be ready when inspiration will arrive."

    "All the clever things have already been thaught once ago. One has only to rethink them again." Goethe

  4. Plinius the elder said about Apelles, one of the greatest painters of Alexander's time, to have said: "Nulla dies sine linea." No day without a line...