Friday, February 7, 2014

A Genius? Yes, Of Marketing.

For many years, Mamoru Samuragochi, 50, was regarded a reborn Japanese Beethoven. He was celebrated as a prolific musical genius whose compositions appeared everywhere from popular video games to the competition routine of a top figure skater in the upcoming Sochi Olympics. What made him special was his deafness. Now he was forced to admit that he is not a much of a composer. Most of his music was written by a ghostwriter he had hired. He isn't even deaf, just faked his deafness to win public sympathy. Nevertheless the man deserves respect - as a genius of self-promotion. I think he demonstrated how to become a star today.

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