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Wednesday, July 2, 2014

No Echo

“Holler if Ya Hear Me,” the new Broadway musical inspired by the lyrics and life of the rapper Tupac Shakur, had little to shout about at the box office in its first full week of post-opening performances. According to box office data released on Monday by the Broadway League, the musical, which opened to mediocre reviews on June 19, was the lowest-grossing show on Broadway for the week ending June 29, taking in $159,571 for eight performances. It played to just under 40 percent of capacity at the Palace Theater, which is usually home to large-scale musicals, such as the recent revival of “Annie.” For “Holler,” a smaller-scale show, the theater’s seating capacity was reduced from about 1,743 to around 1,100. Last week’s grosses for “Holler if Ya Hear Me” were actually down from the previous week, when its meager gross of just $170,652 fueled speculation that it would close on Sunday.

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