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Tuesday, April 1, 2014

Musicals - Entertainment For Women?

Men and women go to movies in roughly equal numbers, but the seats of musical theaters are mainly occupied by women. On Broadway only 32 percent of audience members last year were men. That may be the problem of Rocky which only recently opened but is already struggling. Obviously a musical about a boxer appeals mainly to men, even when the ads' tagline reads “Love Wins”. In Tokyo a theatre showing Rocky would probably be empty. Judging from my experience at least 90 percent of Japanese musical audience members are women. I asked a theatre manager how to explain that. "Men just don't have the time; they have to work," he answered, "they usually don't leave office before 8 pm in Japan."



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